Videos.
re:edge architecture website launch (trailer)
Here’s an animated illustration that I did for re : edge on behalf of Mäd, to celebrate the launch of their new website.
🚀 The scene opens with a small rocket launching towards the search bar that triggers an action in the domain name.
💬 The appearance of the text cursor moving backwards through the string of text in the domain name until it reaches and deletes the ‘dash (-)’ is a literal depiction of re : edge’s transition from the old to the new domain name.
▪️The dual homepage navigation that categorizes ‘Practice’ and ‘Projects’ allows the audience a sneak peek at the actual design of the website.
🍾 And finally ‘Celebrating a decade of design’ emerges accompanied by the sound of popping champagne and ends with the new logo fading in—invites the audience to anticipate the new era with the brand.
For a more comprehensive case study on the project, please head to https://mad.co/work/reedge
Cheers to a decade of design!
All Case Studies that I've written for Mäd. [From most recent to oldest].
Convergence Tech. [Professional Service Firm]
Canadia Bank Mobile App Case Study. [Bank]
re:edge Case Study. [Architectural Firm]
Fingertip Website Case Study. [Enterprise Software]
Rose Apple Square Case Study. [Property Development]
Fastex Case Study. [Business Delivery App]
Aeon Specialized Bank Case Study. [Bank]
Chip Mong Bank Case Study. [Bank]
All Insights that I've written for Mäd.
Task Batching: A Productivity Hack. [Productivity]
Designing Without Content Is Like Tailoring Without Measurements. [Design]
Why Designers Should Learn To Code. [Design]
5 Web Trends for 2021. [Design]
The Interconnectedness Between UX & UI. [Design]
Win Without Pitching. [Work Tips]
Diverse Perspectives. [Psychology, Decision Making]
Neumorphism. [Design]
1% Carbon Removal. [Sustainability, CSR]
Work Deeply. [Productivity]
Two Types of Decisions. [Psychology, Decision Making]
Explaining (MSA) Master Service Agreement. [Legal]
KPI Dashboards With Google Sheets. [Tutorial]
The Pomodoro Technique. [Productivity]
When Your Meeting Could Be An Email. [Work Tips]
™ vs ®. [Legal]
4 Lessons from 4 Years of Mäd. [Mäd Internal]
Why A Content Calendar Is Useful. [Work Tips]