re:edge architecture website launch (trailer)


Here’s an animated illustration that I did for re : edge on behalf of Mäd, to celebrate the launch of their new website.

🚀 The scene opens with a small rocket launching towards the search bar that triggers an action in the domain name.

💬 The appearance of the text cursor moving backwards through the string of text in the domain name until it reaches and deletes the ‘dash (-)’ is a literal depiction of re : edge’s transition from the old to the new domain name.

▪️The dual homepage navigation that categorizes ‘Practice’ and ‘Projects’ allows the audience a sneak peek at the actual design of the website.

🍾 And finally ‘Celebrating a decade of design’ emerges accompanied by the sound of popping champagne and ends with the new logo fading in—invites the audience to anticipate the new era with the brand.

For a more comprehensive case study on the project, please head to

Cheers to a decade of design!

All Case Studies that I've written for Mäd. [From most recent to oldest].

Convergence Tech. [Professional Service Firm]

Canadia Bank Mobile App Case Study. [Bank]

re:edge Case Study. [Architectural Firm]

Fingertip Website Case Study. [Enterprise Software]

Rose Apple Square Case Study. [Property Development]

Fastex Case Study. [Business Delivery App]

Aeon Specialized Bank Case Study. [Bank]

Chip Mong Bank Case Study. [Bank]

All Insights that I've written for Mäd.

Task Batching: A Productivity Hack. [Productivity]

Designing Without Content Is Like Tailoring Without Measurements. [Design]

Why Designers Should Learn To Code. [Design]

5 Web Trends for 2021. [Design]

The Interconnectedness Between UX & UI. [Design]

Win Without Pitching. [Work Tips]

Diverse Perspectives. [Psychology, Decision Making]

Neumorphism. [Design]

1% Carbon Removal. [Sustainability, CSR]

Work Deeply. [Productivity]

Two Types of Decisions. [Psychology, Decision Making]

Explaining (MSA) Master Service Agreement. [Legal]

KPI Dashboards With Google Sheets. [Tutorial]

The Pomodoro Technique. [Productivity]

When Your Meeting Could Be An Email. [Work Tips]

™ vs ®. [Legal]

4 Lessons from 4 Years of Mäd. [Mäd Internal]

Why A Content Calendar Is Useful. [Work Tips]